Sector Rotation Strategy (SRS)

Strategy Overview

The Milwaukee Company’s Sector Rotation Strategy (SRS) seeks to generate attractive risk-adjusted returns by investing in equity ETFs that target various market sectors.  More specifically, SRS targets sectors with positive momentum by increasing allocations to sectors that have outperformed over the prior six months, while also targeting sectors that represent good value by investing in sectors that have underperformed over the prior two years yet still possess strong fundamentals.

SRS also rotates between equities and bonds based on the degree of near-term stock market risk, as estimated by the Milwaukee Company Risk Index (MCRI). When MCRI forecasts a low degree of market risk, SRS will invest entirely in equity sector ETFs. When MCRI forecasts a high degree of market risk, SRS will invest exclusively in bonds.


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  • Minimal draw-down risk

  • Larger upside potential

  • Consistent with a growth investment objective

Milwaukee Company Risk Index (MCRI)

  • Mean Reversion

Academic research suggests investing in the sectors that have underperformed for a long period of time and possess good fundamentals tends to yield greater returns as the business cycle progresses.


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  • Market-Weighted Sector Funds

The SRS fund universe is comprised of eleven market-weighted sector funds that are meant to cover all sectors included in the S&P 500.


  • Milwaukee Company Risk Index (MCRI)

MCRI seeks to measure the expected risk of the S&P 500 in the near term using a probit regression model based on various economic and market indicators.


  • Momentum

Market trends have a tendency to continue over the short term. Investing in market sectors that have outperformed over the short term creates the potential for above-market returns.

The Milwaukee Company℠ is a tradename of Estate Counselors, LLC. The information provided herein is believed to be correct and has been obtained from sources that we consider reliable, but we do not guarantee that this information is accurate or complete.  All expressions of opinion reflect our judgment at the present time, but are subject to change. Nothing found herein is intended to be a substitute for personal investment advice. The investments discussed herein are risky in nature and involve a substantial risk of loss, and we do not in any way warrant or guarantee the results you will experience.